There is a paradox in the Indian film industry right now.
The biggest market is the Hindi-speaking states. The most popular content is from the South Indian film industries. South Indian films are outperforming Bollywood films at the box office nationally. On OTT, thanks to subtitles and dubbed versions, South Indian content is being consumed even more easily. The national success of films like Vikram, RRRKGF-2 and series like Suzhal – The Vortex are proof of that. It is instructive to know that the Hindi version of RRR is the best performing Indian movie on Netflix.
In this case, it’s no surprise that Tata Play (formerly Tata Sky) has launched an all-new value-added service, Tata Play South Talkies, dedicated to showing Hindi dubs of popular movies in Tamil, Telugu, Malayalam and Kannada. The service will bring to Hindi-speaking viewers blockbusters from the south that have not been presented in Hindi before.
Free for the first 5 days and then it costs Rs 2 per day
In a statement, the company said that Tata Play South Talkies will feature 2 world premieres on television each month. The platform has secured exclusive titles for this ad-free service, which will be available on the Tata Play mobile app as Catch-up and VOD (Video-On-Demand). “South Talkies will be home to specially curated films that will showcase slice-of-life, relatable, sometimes aspirational, sometimes larger-than-life, feel-good stories, where six to seven films will be shown back-to-back, every day.” , said the company. movies like Trance, Manam, Googly, Masters and Yaradi Nee Mohini and several others will be part of the extensive library. The service will be available for free for the first five days, followed by a fee of Rs 2 per day.
Tata Play Commercial and Content Director Pallavi Puri said: “Today, with Pan-Indian films becoming widespread, we realize that there is a treasure trove of South Indian films waiting to be brought to a wider audience base. The evolving audience’s taste and sensibility gave us another avenue to entertain them through Tata Play South Talkies.”
For South Talkies, Tata Play has partnered with JOP Network, a content creation company involved in channel curation, distribution and syndication.
The South Talkies service can be tuned to (channel) 350. South Talkies is part of Tata Play’s range of value-added entertainment services, which also offers a variety of film-based services such as Tata Play Marathi Cinema, Tata Play Kannada Cinema , Tata Play Bollywood Premiere, Tata Play Telugu Cinema, Tata Play Tamil Cinema and more.